Welcome to the PUSH: Unlock the Science of Fitness Motivation - Book Launch Party! Come join us at Technogym Showroom in SoHo on February 3, 2026 at 6:00 PM for an exciting evening celebrating the release Dr Metzl's newest book! Discover the secrets behind staying motivated on your fitness journey and mingle with like-minded individuals who share your passion for health and wellness. This event is your chance to get a signed copy, network with fellow fitness enthusiasts, and celebrate the IronStrength community! IIf you can't make the party but want to get a copy of PUSH, audio, paperback or electronic. The book is available for pre-order now and the electronic and audio versions will be released on 2/3. More Info below.