To celebrate National Mentoring Month, a portion of January proceeds will benefit Big Brothers Big Sisters of San Diego County. Big Brothers Big Sisters' mission is to create and support mentoring relationships that ignite the power and promise of youth. Matching each child with a caring mentor, BBBS develops positive relationships that have a direct and lasting effect on the lives of young people and our community. Serving San Diego for 65 years, BBBS has helped thousands of youth achieve their full potential. More Info below.