Calling all Hatch Heads! It’s time to get fired up—register today to join our FREE fiery Hatch tasting event. Each registered guest will receive a $5 off $40 coupon to discover a hot new Hall of Flame fave. Join the party as we do the absolute roast to celebrate 30 years of pure fire with New Mexico’s most perfect pepper. Come see what we’ve Hatch-ed up this year! …is it hot in here, or are we firing up the Hatch roasters again? More Info below.